Harvard Business Review: 5 Steps to creating a Social Movement
Step 1: Define the change you want to see
To create the change you want to see, you have to make an affirmative case and define exactly what you want to happen.
Step 2: Shift the spectrum of allies
Once you have clearly defined the change you want to happen, you need to start examining your spectrum of allies. Figure out whom you can expect active or passive support from and who will offer neutrality at best
Step 3: Identify the pillars of power
While it is crucial to recruit allies from up and down the spectrum of support, it is also important to identify the institutions that have the power to implement the change you seek.
Step 4: Seek to attract, not to overpower
Every movement seeks to correct some injustice, so it’s easy to fall into the trap of demonizing the other side. Yet this is where many movements go off the rails. Anger is an effective mobilizer, but anger without hope is a destructive force. You need to make an affirmative case with affirmative tactics.
Step 5: Build a plan to survive victory
Ironically, one of the most dangerous stages of a revolution is just after victory has been won.
As Moisés Naím wrote in The End of Power, today “power is easier to get, but harder to use or keep.” To truly revolutionize how things are done, it’s not enough to change a policy or shift leadership to a new regime. You must change the beliefs that lead to actions. History is made by those who can define a path forward and persuade others — even those who are initially skeptical — that it is a journey worth embarking on.
Read the full article here: https://hbr.org/2017/01/how-protests-become-successful-social-movements?
Ideas and Commentary on the Resistance by K Cleland